Melbourne’s hidden bayside gem, Williamstown, is renowned for its iconic views and bustling retail precinct full of gourmet restaurants, bars and designer boutiques.
With recent world events having a huge impact on the way we live our day-to-day lives, the wider community and many of Williamstown’s incredible local businesses have changed the way they operate and communicate with their customers in order to offer an optimum experience.
Whether it be taking their businesses 100 per cent online or offering a delivery-only service, some of Williamstown’s most beloved local businesses are pivoting their operating model to continue providing goods and services to the community during these unprecedented times.
It’s truly an inspiration to see how some of our favourite food and retail haunts are innovating, but don’t take our word for it! Some of Williamstown’s favourite local businesses share with us how they are adapting during this time below.
Monique Milenkovic, director and founder at Cupcake Queens says they have taken the business completely online, for delivery only, in the midst of COVID-19.
“Our customers’ needs have changed during this time, which has challenged us to think creatively and pivot our offering.
“We have created smaller cupcake boxes (six pack size) that suit the ‘iso’ needs of our customers, as well as adapting our cake range to include smaller cakes that feed approximately four people or more.
“We now offer next day delivery on all of our products, so all of your favourite flavours can be delivered for isolation birthdays, meetings or just because!
“It’s so important to be adapting your business very quickly to ensure you don’t get left behind,” says Monique.
Giang Truong, owner of Monstera Flowers says the team is still working and staying positive!
“After considering the situation at hand and observing many florists close their doors, we felt that we couldn’t leave our customers in the lurch; after all, flowers equal happiness and we could all do with some positive vibes right now!
“Monstera will remain open and we are offering 20 per cent off all plants currently, which you can have delivered for free if you live locally.
“We are following strict social distancing rules in-store and are practicing safe hygiene, so pop down to see us if you need some flowers to brighten up your home,“ says Giang.
Owner of Ms. Kim Restaurant & Bar, Kim Tran, says that takeaway orders have become the new normal for the team at Ms. Kim.
“At Ms. Kim, we have made our entire menu available for takeaway during this time, to support the community and ensure they can still enjoy their Ms. Kim favourites from the comfort of their own home.
“Customers looking to place an order can do so online via the website or give us a call directly, which is then available for pick-up or delivery if preferred.
“Here at Ms. Kim we plan on remaining open for business until we reach the other side of this unusual time, for our loyal local customers!” Says Kim.